|Title of the article||
MARKETING IN THE SOCIAL SERVICES SECTOR AND INFORMATION ECONOMY DEVELOPMENT
Kukhtinova Lyudmila Georgievna, Doctor of economic sciences, professor, sub-department of management,
The article determines the importance of marketing in the scope of social services and formulates the peculiarities of the marketing complex. The author considers different types of marketing in the field of social services that vary as follows: by form of property of an enterprise offering social services, by corporate objectives, by relation to internal or external environment of a social service enterprise, by the sector of social services offered, by the type social service outcome (human capital). The article substantiates the necessity of improving marketing management, developing the marketing concept and implementation of effective marketing tools in the field of social services.
social services, marketing of public social services, marketing of municipal social services, marketing of private social services, nonprofit marketing, commercial marketing at social services enterprise, internal marketing in the scope of
Дата обновления: 22.09.2014 10:17